Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data like skin tones and graphics with extreme accuracy, then optimises the picture for breathtaking realism.

What is the focal point?

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with XR Processor™ recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there’s more depth to the player with the football or the main character, and scoreboards become easier to see

What is depth mapping?

BRAVIA TVs utilise Human Cognitive technology to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.

Creating a more realistic, immersive soundscape, just like you hear in real life

Sound positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA TVs put you at the heart of the scene.

A virtual sound experience with extra dimensions 

Delivering sound in horizontal and vertical directions, BRAVIA TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.